What is SEO?
SEO (Search Engine Optimization) is the process of improving a website to increase its visibility in search engine results. It involves optimizing content, structure, and backlinks to rank higher and attract organic traffic. This course covers everything from keyword research to advanced on-page and off-page SEO techniques to help you dominate search rankings.
Why Should You Learn SEO?
- Increase website traffic by ranking higher on search engines.
- Understand how Google and other search engines rank websites.
- Master on-page and off-page SEO to enhance content and backlinks.
- Boost conversions and sales by driving targeted organic traffic.
Course Syllabus
- Understanding SEO and its importance for online visibility.
- Overview of search engines: How they work and how they rank websites.
- Key SEO concepts: Keywords, on-page SEO, off-page SEO, technical SEO.
- What are keywords and why they matter?
- Conducting keyword research using tools like Google Keyword Planner and Ahrefs.
- Long-tail vs. short-tail keywords and their role in SEO.
- Optimizing content for SEO: Creating high-quality, keyword-rich content.
- Title tags, meta descriptions, and header tags (H1, H2, etc.).
- Image optimization and the use of alt attributes for better ranking.
- URL structure: Creating SEO-friendly URLs.
- The importance of backlinks and how they affect rankings.
- Building backlinks through outreach, guest blogging, and link building strategies.
- Social signals and their impact on SEO.
- Optimizing website speed for better user experience and SEO ranking.
- Mobile-friendliness and responsive design for SEO.
- Fixing crawl errors and optimizing the website’s sitemap for search engines.
- Using Google Search Console and Google Analytics to monitor and improve SEO performance.
- Tracking SEO performance using Google Analytics and other tools.
- Understanding SEO metrics: organic traffic, bounce rate, average session duration.
- Creating SEO reports and identifying areas for improvement.
Duration
6 Months
Fees
Rs. 7,499
