What is Digital Marketing?
Digital Marketing refers to the use of online channels such as search engines, social media platforms, websites, and emails to promote and advertise products or services. This course provides comprehensive knowledge to help you leverage these channels for business growth and online success.
Why Should You Learn Digital Marketing?
- Build your online presence and attract more customers.
- Gain expertise in search engine optimization (SEO) to improve your website's ranking.
- Master social media marketing for brand promotion and engagement.
- Learn how to measure and analyze campaign success using analytics tools.
Course Syllabus
- Overview of Digital Marketing channels and their importance.
- Key terms in Digital Marketing: SEO, SEM, PPC, Social Media Marketing.
- Understanding the digital marketing landscape and trends.
- Understanding how search engines work.
- On-page SEO: Optimizing content, meta tags, images, and URL structure.
- Off-page SEO: Link building, social sharing, and domain authority.
- Keyword research, tools, and SEO analytics.
- Introduction to social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Creating social media strategies for engagement and conversions.
- Paid advertising on social media (Facebook Ads, Instagram Ads, LinkedIn Ads).
- Analytics and tracking social media performance.
- Introduction to PPC advertising and Google Ads.
- Creating and managing PPC campaigns.
- Keyword targeting, ad bidding, and budget management.
- Measuring ROI and campaign performance using Google Analytics.
- Creating high-quality, engaging content for blogs, videos, and infographics.
- Content distribution strategies: Email, social media, and paid channels.
- Content marketing measurement and analytics.
Duration
4 Months
Fees
Rs. 15,000
